Selfridges - Statuesque

Designed to create a theatrical layered setting for a series of Tableau Vivant which combine white plaster effigies of the most classic sculptures in the world with mannequins, like modern crusaders, draped and bound in their new collections.

This striking statuesque scheme features printed and i-cut 5mm Kappa free standing antiqued statues against a printed backdrop.

British Gas, Cardiff

WMW, the creative communications agency, called on BAF’s expertise to produce and install graphics for three major projects at British Gas locations around the country. In Cardiff, for example, a major building move was on the agenda, so the British Gas team needed WMW's help to come up with a creative concept that captured the spirit of the local area while creating a practical framework for office comms.

The resulting work featured specially commissioned local photography coupled with bright ‘wave’ illustrations to represent the energy of the Cardiff people. BAF brought these ideas to life by producing glass manifestations using Rho prints to optically clear polyester film (featuring white ink) as well as Digimura textured wallcoverings. Russell Wilson from WMW said, “BAF’s technical know-how and can do spirit delivered a great finished product and crucially, a very happy client.”

The CRM London Fertility Clinic, Regents Park

BAF recently produced interior graphics for designer Pat O’Leary. The vertical language of the buildings oak panelling and the trees outside are reflected in graphics featuring a leafy motif which on close inspection reveals the leaves imitate the sperm movement, bringing peace and tranquillity to the treatment areas.

The image is carried across wall and glass via Rho printed direct to Digimura wallcovering continuing to the glass walls of the meeting room with optically clear polyester prints.

The Royal Ballet School

The Royal Ballet School recently opened the White Lodge Museum & Ballet Resource Centre. The exhibition tells the fascinating story of classical ballet, depicted on two curved walls, printed direct to Digimura wallcovering.

Glass is used throughout to enhance the ethereal beauty of the art form and it’s accessories, like delicately layered tutus. BAF printed direct to the Glass showcases using a unique technique to integrate images with a special etched effect.