Hilton Hotel Reading

Seifert Interiors were briefed to create a modern interior with a warm, inviting atmosphere for Hilton Hotels, Reading, which, although contemporary, would not date quickly. They chose to highlight, natural familiar materials such as wood, wool, glass and stone; this was achieved by both specifying the actual finishes as well as introducing them into the artwork and Rho printed wallcovering, shown here using BAF’s textured Digimura, in an over-scaled and abstract way.
The result of this “joined-up” approach to the interior scheme has been to ensure that the guest experiences the same natural, warm ambience, all the way from the main reception to the bedroom. Commissioned by Project Art, this project was further complimented by the inclusion of canvas wrapped artworks, selected by Seifert Interiors for the public areas, which continued the natural theme.

Amway

Amway has been this centuries success story for direct selling. Co-founded in the US in 1959, the companies UK Head Quarters in Milton Keynes launched in 1973 as one of the worlds first affiliates. The UK company has grown considerably since then and BAF recently installed graphics for their London Training Centre, set up to educate Amway Business Owners about their unique product ranges including NUTRILITE™ vitamins and minerals and ARTISTRY™ cosmetics.

BAF produced Rho 351 prints to 7-10 year vinyl applied to painted surfaces, reverse i-cut logos to the interior of the buildings glass façade. However, the most striking graphics feature is a 27 metre Vutek printed ContraVision glass fascia across the store front . This has also been applied to internal meetings rooms and corridors.

The result is a learning centre which is both informative and positive mood enhancing, reflecting the ethos of the brand.